Explore the Home of Beauty
We have a huge collection of the top brands in the cosmetic industry and have a range to cater to all skin textures and types. We guarantee the most competitive prices and exquisite service. Our brands are tried and trusted throughout the globe, join the millions who are looking after their precious face and features.
Rhode
A market leader when it comes to skincare & lip balms! All products are produced with the planet in mind and are vegan and cruelty free. All designed and created by us.
Introducing emba barrier cream & milk glaze! New for 2026.
Here at emba we have taken a huge step of making a mark in the skincare industry with our own product line including the glaze milk and barrier cream. Aiming to launch in February, we will be sending out tester bottles with certain orders and will support feedback from you guys, you are our biggest supporters! We will continue to support worldwide brands on our platform and continue to offer these to you. Thank you.
Shop the latest trends in Eyecare
Product of the Month
HUDA Emeralds Obsession Palette
Award Winning Service
We are dedicated to providing you with highest quality products and support. Your satisfaction is our top priority, and we strive to your expectations in every interaction. Join us on the journey to a better future.
The emba Story
Get to Know Us
Founded in 2015, EMBA has been providing high quality beauty products to our customers for over 10 years. Our passion for creating confidence in people and exceptional customer service has made us a trusted name in the industry. We were just an online shop on numerous platforms but now have decided to take the extra step of our very own online store. We have created our website to hopefully reach out and share our products with more people from around the world. We really appreciate your time and want to keep giving the wow factor to our customers with industry leading products.
The emba Global Pledge
Our Commitment to the Planet
Sustainability and commitment to preserving our precious environment has always been at the forefront of emba's code of ethics. As a business, we constantly strive to improve our environmental practices to make every aspect of the business as eco-friendly as possible.
How your order helps the Planet
Eco-friendly Delivery & Packaging
Our products’ beautiful outer packaging is made of 100% FSC certified wood and paper, meaning the production of the materials hasn’t hurt the world’s precious forests. We are also working hard to ensure every element of our product packaging is fully sustainable, in the future.
We recognise that sending orders by post comes with its own carbon footprint. That’s why we chose UPS & Royal Mail - which handles 99.5% of our shipments - as our principal delivery company. It has electrified 1,500 vehicles in its UK fleet and is committed to their own strategy of zero-emission deliveries, making deliveries as carbon neutral as currently possible.
Assisting the Wild
Throughout the year each order that is received by emba is calculated into our green credentials calculator and at the year end we pledge to fund 2.5% of our annual revenue into Worldwide Projects which not only include the Carbon Footprint commitments we have listed below below. We also aim to make the world a better place for our animals. We have a direct partnership with the WWF to help preserve our special diverse species globally and ensure we do all we can to fund the "Introducing to Wild Programme" which aims to increase global numbers of endangered species.
Supporting Climate Change Projects
emba supports many projects around the world. These projects help protect valuable assets such as the Amazon Rainforest, the largest on the planet, and home to many endangered species that rely on it for their survival. These projects aim to eliminate unplanned deforestation and is expected to prevent over 10 million tonnes.
Jane J,
“I was unsure about ordering, but I have to say I love the ELF products from here.."
Jennifer A,
"Everything about my Bubble product is perfect. The cheapest store to purchase Bubble"
Lisa Rons,
“I absolutely love this phone case, comes with the lip balm to match”
Core Values
Free Worldwide Shipping on orders above £40
We offer free worldwide shipping on all orders above £40, how good is that! We will send your items with full value insurance and a protection programme in place if you do not receive. We are dedicated to giving the best service. Our products are thoroughly examined before shipping to ensure customer satisfaction.
Free 28 day returns
We offer a protection for our customers as if you are for any reason unsatisfied we will allow up to 7 days for returns and a full refund on return.
